On Sunday, Al Gore, the former vice president and Nobel Prize winner, announced the start of a $300 million advertising campaign to inform the public about the challenges posed by climate change. Dubbed "we," the campaign seeks to recruit 10 million individuals in the effort to seek laws and policies that will reduce greenhouse gas emissions.

According to Cathy Zoi, head of the nonprofit Alliance For Climate Protection [1], the ad campaign seeks to replicate the marketing success of the "Your Brain On Drugs" ad from the 1970s, which featured the image of a frying egg. According to USA Today [2], the campaign will also equate the climate-change movement with other grand historic endeavors, like stopping fascism in Europe during World War II, overcoming segregation in the United States and putting the first man on the moon.

Some advertisements will feature bipartisan pairs, such as the Rev. Al Sharpton with Pat Robertson and Democratic House Speaker Nancy Pelosi with former GOP Speaker Newt Gingrich.

The ads began running this week on www.wecansolveit.org. [3]